Benidorm

Benidorm is one of the most traditional sun and sand tourist destinations of the Mediterranean coast of Spain. We are going to use it for an example of the tourism increase in Spain. Benidorm has 80,000 residents but over 1.5 million visitors per year. Due to tourism it has the highest density of skyscrapers per resident in the

world.

Due to its mild weather it is a popular choice for most the year. The hotels located on Benidorm are mainly independent hotels, followed by Benidorm companies and local companies. Due to the stable relationship between businesses in target countries (UK, Netherlands, Norway) it has a constant flow of tourists. Due to the demands of the tourists the original beach destination now has theme parks, golf courses, plays and productions and other non traditional entertainment attractions.

Before 1950 Benidorm was a fishermen’s village, although shortly after national tourism started in the village. Two years after this there were already suffering local businesses such as one of the biggest tuna fishery’s.  In 1956 there was a general urban development plan in Benidorm to make it a tourist devoted town for the main beaches. By 1959 there were four new hotels and a international Benidorm song festival. This also achieved Benidorm to become more accustomed to the tourism, allowing things the tourists brought such as the use of bikinis and in local towns.

Other the next 10 years Benidorm increased massively with over 50 new hotels being constructed, with the start of large tourist attractions being built such as a bull fighting square. The second General Urban Development plan was introduced which allowed skyscrapers and a low local residence in the town. At the end of this decade a large step to international tourism was introduced in the form of Alcante Airport, and five years later a motorway was built between the airport and Benidorm. Benidorm also became more efficient in the fact that